Digital design
The Premier League’s end-of-season report covers their economic and community impacts but it has struggled to connect with both broad audiences and specialists who focus on issues like youth development. They needed to reach out to a wider audience and build important profile with fans and opinion formers.
By re-thinking the reach of the reporting site we developed a ‘mobile-first’ hub centred around ‘Inspiring Stories’. Simple, lively infographics conveyed key facts in a highly visual way, and a bespoke tool allowed users to share individual graphics, infographics, videos or text snippets across multiple platforms. The report also acted as a hub for engaging user-generated content, such as the call for visitors’ ‘Selfies of the Season’.