We were tasked by DSM to evolve their award winning Science can Change the World activity to a pioneering movement for societal change, powered through collaboration, development and deployment of the best new applications of science.
We undertook in-depth analysis of influencer conversation and activity across both social media and traditional media. Using these insights, we developed an open innovation challenge aimed at finding prototyped climate change solutions to accelerate the world’s transition to 100% renewable energy. This included a global, multi-channel strategic campaign, a new visual identity and full toolkit of assets to activate key global local markets, and social media outreach and management.
Scientists, entrepreneurs and pioneers from across the globe took part in our challenge for their chance to win $100k worth of support from a coalition of world leading businesses, to see their patented solutions accelerated and scaled.