After two years of working with CCE, producing award winning reports, the key challenge was how to successfully take CCE’s reporting to the next level. CCE wanted to connect their reporting content to a wider range of stakeholders, and asked me to develop a number of alternative approaches. I undertook an ambitious overhaul of their communications structure, allowing the way in which audiences interacted with content, drive the structure and format the report.
This led to an interactive map to house the report and actually treat the report like a living breathing town full of stories. Giving the user a chance for exploration of the topics and let you discover the impact Coca cola makes in your own way. The report was awarded CR & sustainabilty Report at the CR reporting awards